Week 1: Introduction Blog ‘My Augmented Reality’

My name is Mia and I am studying a Bachelor of Public Relations and Communication at Griffith University and currently undertaking the subject 1501LHS New Communications and Technology. Humans can use various communication media, and social media is a very popular tool in 2016.

Blogging is one of my personal interests as it allows me to express my views. Whether someone is reading or not, I will always be expressing what I think. In my opinion, blogging can be a great way to connect with like-minded individuals around the world.

I am studying New Communications and Technology because it is a great unit to gain skills for careers in Public Relations and Communication. My career goal is to be a content writer and public relations officer for a non-profit organisation.

‘Augmented Reality’ was introduced to the class this week, a concept previously unfamiliar to me. I am a typical consumer who uses technology for convenience without much thought regarding its history of future. The definition of augmented reality as stated by Elizabeth Egan (2016) is “A technology that superimposes a computer- generated image on a user’s view of the real world, thus providing a composite view”. I found it difficult to get my head around this idea because to me reality and technology do not merge at all. Unfortunately, I was quite wrong because in 2016 technology has made it possible to be able to see zombies inside your own room through your phone (Novumanalytics.com, 2016).  This game is called Night Terrors and through your phone virtual demons and zombies enter your home. It is a fight for survival (Novumanalytics.com, 2016). “The game uses your smartphone’s camera, GPS and accelerometer to build up a map of your home” (Novumanalytics.com, 2016). Now if you are scared of horror movies, I suggest you do not try this one out; I certainly wouldn’t. At this point, I have understood the blurred lines between reality and technology which is ‘augmented reality’.

This is quite far from where we started with few users able to access a microcomputer in Australia. The only users of microcomputers in the 1980’s were hobbyists who started programming and making games (Swalwell 2012, p. 63 – 77). “Given that some degree of coding was required to run on, a computer was not immediately usable: some saw this as a sign of uselessness, while others simply could not envisage how they might make use of a computer” (Swalwell 2012, p75). I can see similarities in how early consumers of microcomputers felt confused with new technology as I do with augmented reality. Just as there was a shift in attitudes and usage by early microcomputer skeptics, I feel augmented reality will become a part of everyday life. A good example of this is Pokemon Go, which honestly would be a waste of my time.


Reference List:

Swalwell, M 2012, ‘Questions about the usefulness of microcomputers in 1980s Australia, Media International Australia incorporating Culture and Policy, vol. 143, pp. 63-77, viewed 9 August 2016, http://go.galegroup.com.libraryproxy.griffith.edu.au/ps/i.do?id=GALE%7CA294194531&sid=summon&v=2.1&u=griffith&it=r&p=EAIM&sw=w&asid=e44bab085d776427101c7468bd29ab50

Novumanalytics.com, 2016, Night Terrors, Novum, online, Available at: http://novumanalytics.com/night-terrors/ [Accessed 9 Aug. 2016]

Egan, Elizabeth 2016, ‘Week 1 Lecture Augmented Reality’, Griffith University, Brisbane, Semester 2, 2016.



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