Week 5: Is Social Media Destroying Society?

Egan (2016) defines Social Media as “Social media-groups of people who use the Internet”. I am currently registered with Facebook, Instagram, Tumblr, Twitter, WordPress and Snapchat. I am only using Facebook and Snapchat on a daily basis. I use Facebook to keep up-to-date with what’s happening around the world, connect with family and online friends. I mostly use it as an entertainment tool and I do worry about my privacy. I do not share very personal details on Facebook nor do I rely on Facebook’s security measures, and I filter my posts myself. I have posted some photos and statements on Facebook previously and it has only resulted in regret. Facebook can be a very emotionally charged place and I feel like it creates a trance-like state for us humans. We do not think but just ‘do’ on social media sometimes. Notwithstanding the privacy issues, I do not agree that social media has destroyed society; if anything it has created opportunities that did not exist before. I like the fact that you can get instant updates from across the world, especially news that affects humans globally.

Customer retention is a valuable goal for any business. Khan (2010), outlines the idea of Churn customers, referring to them as the customers that leave your service or company over time. It discusses the algorithms companies use to retain current customers over new customers. Retaining current customers is less expensive as the company has all details of their behavior and can provide them with incentives if they opt to leave.  Along this line, social media has the power to collect personal details and provide these companies with audiences they can directly target. Facebook for example uses advertising to make millions of dollars and consumers such as myself do not realize that every click means something.

Is this destroying society by only exposing certain videos, images or articles to the user? Is it creating our personalized reality where we fail to see other people’s point of view? I was very interested in discovering if users of social media or Facebook check the reliability of the news they see. I discovered that 57.9% of surveyed persons checked the reliability of news they watched, and 42.1% did not. It is scary to think that so many people are not checking the authenticity of posts on Facebook.


When users of social media were asked if social media has destroyed society, 68.42% disagreed and 31.58 % agreed that it has. It shows that the majority of users are happy to use social media as it is and do not worry about its negative effect on society.


Social media users should be keenly aware of how they share their personal information and ensure they like a wide variety of perspectives and views. This will ensure they have a well-rounded perspective on topics of interest.

To see full results of the survey please click on the following link:



Reference List

Egan, Elizabeth 2016, ‘Week 5 Lecture Is Social Media Destroy Society’, Griffith University, Brisbane, Semester 2, 2016.

Khan, A., Jamwal, S. and Sepehri, M 2010,  Applying Data Mining to Customer Churn Prediction in an Internet Service Provider. International Journal of Computer Applications, 9(7), pp.8-14



Week 1: Introduction Blog ‘My Augmented Reality’

My name is Mia and I am studying a Bachelor of Public Relations and Communication at Griffith University and currently undertaking the subject 1501LHS New Communications and Technology. Humans can use various communication media, and social media is a very popular tool in 2016.

Blogging is one of my personal interests as it allows me to express my views. Whether someone is reading or not, I will always be expressing what I think. In my opinion, blogging can be a great way to connect with like-minded individuals around the world.

I am studying New Communications and Technology because it is a great unit to gain skills for careers in Public Relations and Communication. My career goal is to be a content writer and public relations officer for a non-profit organisation.

‘Augmented Reality’ was introduced to the class this week, a concept previously unfamiliar to me. I am a typical consumer who uses technology for convenience without much thought regarding its history of future. The definition of augmented reality as stated by Elizabeth Egan (2016) is “A technology that superimposes a computer- generated image on a user’s view of the real world, thus providing a composite view”. I found it difficult to get my head around this idea because to me reality and technology do not merge at all. Unfortunately, I was quite wrong because in 2016 technology has made it possible to be able to see zombies inside your own room through your phone (Novumanalytics.com, 2016).  This game is called Night Terrors and through your phone virtual demons and zombies enter your home. It is a fight for survival (Novumanalytics.com, 2016). “The game uses your smartphone’s camera, GPS and accelerometer to build up a map of your home” (Novumanalytics.com, 2016). Now if you are scared of horror movies, I suggest you do not try this one out; I certainly wouldn’t. At this point, I have understood the blurred lines between reality and technology which is ‘augmented reality’.

This is quite far from where we started with few users able to access a microcomputer in Australia. The only users of microcomputers in the 1980’s were hobbyists who started programming and making games (Swalwell 2012, p. 63 – 77). “Given that some degree of coding was required to run on, a computer was not immediately usable: some saw this as a sign of uselessness, while others simply could not envisage how they might make use of a computer” (Swalwell 2012, p75). I can see similarities in how early consumers of microcomputers felt confused with new technology as I do with augmented reality. Just as there was a shift in attitudes and usage by early microcomputer skeptics, I feel augmented reality will become a part of everyday life. A good example of this is Pokemon Go, which honestly would be a waste of my time.


Reference List:

Swalwell, M 2012, ‘Questions about the usefulness of microcomputers in 1980s Australia, Media International Australia incorporating Culture and Policy, vol. 143, pp. 63-77, viewed 9 August 2016, http://go.galegroup.com.libraryproxy.griffith.edu.au/ps/i.do?id=GALE%7CA294194531&sid=summon&v=2.1&u=griffith&it=r&p=EAIM&sw=w&asid=e44bab085d776427101c7468bd29ab50

Novumanalytics.com, 2016, Night Terrors, Novum, online, Available at: http://novumanalytics.com/night-terrors/ [Accessed 9 Aug. 2016]

Egan, Elizabeth 2016, ‘Week 1 Lecture Augmented Reality’, Griffith University, Brisbane, Semester 2, 2016.